Sellers January 26, 2012

How we sell your home in today’s market

ERA Central aERA Central Sold Signgents work for you.   We don’t just list your home….we market and SELL it! Real estate has changed and you need a team that can create demand in today’s market. Here are a few of the advantages to working with an agent on the ERA Central team.  





Pre-Listing Support     

  • use local market knowledge to determine potential market value
  • analyze comparable properties to forecast the right market price
  • staging information to highlight the best features of your home

Sales Strategy

  • manage incoming leads, conversions, contracts and closing
  • convert prospective leads through an inside sales department

Lead Management Strategy

  • dedicated lead management manager
  • follows up on every lead from every source
  • customized automated action plans for every incoming lead
  • highly trained agents follow up on every lead

Reporting Strategy

  •  online management program to capture phone leads, including date/time & phone number
  • weekly personal contact with showing feedback
  • weekly reports provide showing activity and feedback, web traffic and all marketing activities

Marketing Strategy

  • professionally designed and crafted marketing pieces created by our in-house graphic artist
  • video tours to promote your property, and
  • luxury post signage to showcase your home
  • customized, professional home flyers created by our in-house graphic artist
  • coordination of a broker tour and broker open house to showcase your home to area realtors
  • a reputation within the real estate community of ethical service and high professional standards
  • an online management system to capture all internet leads, including date/time and email
  • custom postcards designed by our in-house graphic artist announce your listing

Internet Lead Generation

  • multiple listing service (mls)
  • premier advertising on
  • premier advertising on
  • Yahoo Real Estate
  • AOL real estate
  • The Washington Post
  • The New York Times Company
  • Comcast
  • Fox
  • Kiplinger
  • ABC
  • US News & World Report
  • + Over 100 Local Newspapers and Website
  • social media marketing via facebook, twitter and google+

Support and Customer Service Strategy

  • full-time lead management specialist who follows up on every lead
  • full-time marketing specialist & graphic artist to coordinate marketing materials for your home
  • full-time coordinator who monitors the process so that you close on time

For more information on pricing your home in today’s market – visit our Home Value Report page to request a confidential analysis of your home.